The Yacht Show at National Harbor • May 29-31, 2009
Yacht Show Sponsorship Opportunities
A Unique and Personal Promotional Medium
The United States Sailboat Show, United States Powerboat Show of Annapolis, the Bay Bridge Boat Show, and the Yacht Show at National Harbor provide a promotional opportunity unlike any other. Imagine reaching over 100,000 affluent professional baby boomers, civic leaders, frequent travelers, and quality buyers. With an aggregate annual spending budget of over $40 billion dollars, our boat show attendees own primary and secondary homes, multiple automobiles, high-end audio/visual equipment, and they rely on investor and financial services. If you are an organization seeking an alternative promotional strategy, a strategy that brings you directly in touch with your desired target market, while increasing brand awareness through our national advertising coverage, please contact us to learn details. Your promotional dollars and efforts will never be more productive. Your name, logo, and sales message will be prominently featured on signage throughout the shows, on major-market advertising pieces, in our newsletter, e-mail notices to over 45,000 households, our Web site and on a prominent ad and write-up in our show program.
Our Targeted Demographics
Our shows are located within easy driving distance for over 8 million people from New Jersey to North Carolina and directly in the geographic center of Washington D.C. and Baltimore. Annapolis is the boating hub of the mid-Atlantic and draws an international buying audience, both qualified and ready to purchase boats, related equipment, and household improvement items. Our show attendees average between 35 and 54 years of age with a median
age of 43. Over half are married, 93% have college educations, and 91% are in white-collar management careers. Many come from two-income homes, and enjoy an average household income of over $85,000 annually. If these are your target customers, let us design a custom sponsorship to reach them in person.
The Yacht Show at National Harbor
Sponsorships in this prestigious event offer an exceptional opportunity for businesses targeting the most sophisticated, affluent metropolitan Washington, D.C. area market. “According to the US Census, five of the ten richest counties in the country” are located within a one-hour drive of this show’s location - National Harbor on the Potomac. These sponsorships offer outstanding value and visibility as your company name is aligned with this preeminent event and its high-end exhibitors. There are several exclusive locations for high profile company recognition, including our VIP waterfront lounge, show gates, and distribution material during the show. Our premier sponsors are also given the option to have a complimentary booth.
National Advertising Support
United States Yacht Shows, Inc.’s marketing campaign is promoted through selective advertising placement, creative promotions, and an extensive public relations effort. The following publications have proven successful in bringing thousands of qualified visitors to our show each day. Included in this campaign are:
Newspapers The Washington Post, The Baltimore Sun, The Capital, Star Democrat, Bay Times, Philadelphia Inquirer/Daily News.
Magazines. Boating, Blue Water Sailing, Boat US Magazine, Canadian Yachting, Chesapeake Bay Magazine, Cruising World, DIY Boat Owners Magazine, duPont Registry, Fisherman, Good Old Boat, Latitudes & Attitudes, Mariner, Motor Boating, Passagemaker, Power & Motoryacht, Power Cruising, Power Multihulls, Prop Talk, Rec News, SAIL, Sailing, Sailing World, Saltwater Sportsman, Salty Dog, Seahorse, Soundings, Southern Boating, Spinsheet, Waterway Guide, What’s Up Annapolis, Wooded Boat, Yachting, Catalina Magazine, Yachts International, and Center Console Angler.
Radio WMMJ, WKIK, WWZZ, WARW, WBIG, WNAV, WASH, WBAL, WTEM, WSDM
Television Comcast Cable
2009 Sponsorship Program
Although we encourage imagination and creativity in developing custom sponsorship programs to match your particular business and marketing requirements, here are just a few of the specific sponsorship packages we have available:
Exclusive Automobile Sponsor
Entrance Gate Sponsorship
Shuttle Bus Signs
Daily Wristbands
Vendor Lanyards
Attendee Bags
VIP Lounge Sponsorship
For Information or a Complete List of Sponsorship Opportunities, Contact us at:
paul@usboat.com or call 410.268.8828
Brought to you by United States Yacht Shows, Inc., producer of United States Sailboat Show, United States
Powerboat Show and Bay Bridge Boat Show. Annapolis, Maryland
